The Journey & The Destination

DGS is a pilgrimage to many who come to marvel over such an enormous inventory and, of course, to buy, trade and sell. However, theypaypal_davesguitar_1409 also come to see the product of twenty-five years collecting vintage instruments: Dave Roger’s personal collection, which is open to the public to view. This ever-expanding collection includes over 300 vintage guitars and approximately 100 amps, and it features a stunning array of custom color Fender Stratocasters, Black Guard Telecasters, dot-neck Gibson 335s and so much more. For instance, the collection includes a 1959 flame topped Gibson Les Paul, a very rare find, for which current market value is somewhere between $300,000 to $500,000.


Hatchery Hill Towne Center
Fitchburg, Wi 53711
Visit Website


Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm
Sunday: Closed